Launch Party Report: Rose Makeup Cleansing Balm

Last week we took to New York City to celebrate the launch of our Rose Makeup Cleansing Balm and what better way to have done so than at a speakeasy? 

Tucked below restaurant 1803nyc, down a dim lit stairwell with tropical flowers painted on the walls, party goers found themselves at Bon Courage. The space, also dim lit, had dusty pink booths for guests to cozy up and sip on craft cocktails, enjoy light bites and test out our new product launch.

We dressed the space with roses, a flower installation and of course product for party goers to try. Guests sipped on InstaNatural signature cocktails, Petals Up and Rose Balm Bubbly, which perfectly complemented the atmosphere and our Rose Makeup Cleansing Balm.

Heather, our Director of Brand Development and Licensed Esthetician, chatted with each guest about the benefits of our new product. She shared with them the natural ingredients that make up our Rose Makeup Cleansing Balm, like Rose Extract, Manuka Honey, Coconut Oil and Sunflower Seed Oil, as well as educated them on the benefits of using it as a pre-cleanser to effortlessly remove makeupyes, even waterproof mascara! 

Among the delicious light bites (the Key Lime Pie was our favorite!) and cocktails, was a capsule of our InstaNatural product line displayed by collection. We highlighted our top selling skin care products from our Simply Hydrating, Skin Clearing, C Essentials and Youth Restoring collections. Guests lined up at the bar to test out each item and get insight from Heather on what collection and products would be right for their skin type and concern.

As the night went on, party goers flocked to our floral installation to take photos and share about their night. We found guests making new friends and sharing laughs with old friends as they snapped a photo or cozied up in the booths. As a thank you on their way out, we gifted each attendee their very own InstaNatural makeup bag that included a Rose Makeup Cleansing Balm, Eye Serum and reusable cleansing wipe so they could end their night feeling refreshed and cleansed!


If you still haven’t gotten your hands on our Rose Makeup Cleansing Balm and want to hear more about balms and how they work, check out this blog and read why it’s the perfect first step in your daily cleansing routine. Until further notice, we’ll be at our Florida office reminiscing about all the fun we had celebrating our new launch in New York City.



                                                       Rose Makeup Cleansing Balm, $18                          Eye Serum, $20